University of Embu Launches Media Training Program.
A media training department has been established at the University of Embu.
Prof Daniel Mugendi, the Vice-Chancellor, stated that media training at the institution is a market-driven initiative for Embu County and the larger region.
He stated that the agricultural-oriented institution has gradually expanded into different courses in order to meet the academic needs of the area’s academically thirsty population.
Prof Mugendi noted that the university had grown from 2,000 to 9,000 students in five years.
“Agriculture is our core focus, but the market demands led the university management to start a media school that started with a master’s programme and a bachelor’s set to begin in September. Engineering and Medicine courses will begin by next year,” Prof Mugendi said.
The Vice-Chancellor stated at the university that the institution would soon launch a television and radio station to allow students to gain practical skills while still learning.
He went on to say that a hybrid approach of online and face-to-face instruction allows him to accommodate students from all over the country.
UoEm VC, Prof. Daniel Mugendi at the Embu Main prison sharing a word of encouragement.
Prof Kiplagat Kotut, the university’s Deputy Vice-Chancellor in charge of academic research, stated that the program was initiated after research revealed a need for such training in the region.
“We have found out that the demand to offer the course at the bachelor’s level is also high and we are now waiting for the approval by Commission for University Education to have the first bachelor’s intake in September 2022,” Prof Kotut said.
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Dr. Kemunto Omoke, a linguistic and communication scholar who created the program, stated that it also included aspects of ICT and modern challenges in mass communication.
“We note that the world is changing, and we need communicators who can match the new demands which learners and practitioners need to understand. It means that our graduates will now be able to perform IT functions without necessarily relying on another person,” Dr Omoke Said.
Prof. Musili Wambua, the Chancellor University of Embu confers a PhD during a past graduation ceremony.
University of Embu Launches Media Training Program
