BIC Donates Writing Tools to 150,000+ Kenyan Students
BIC, a stationery manufacturer, has donated one million writing tools to students across Kenya over the past three years as part of its Buy Me and BIC a Pen campaign.
The initiative’s primary objective is to provide school students with the necessary writing tools in the classroom, and it stems from BIC’s commitment to improving learning conditions for 250 million students by 2025. The company has partnered with various not-for-profit organizations in Kenya over the past three years to run the campaign.
BIC distributed more than 300,000 writing tools to over 150,000 students in eight counties across the country this year, including Machakos, Kajiado, Nakuru, Mombasa, Kilifi, Kiambu, and Kisumu, in partnership with CFK Africa.
Salome Ngugi, BIC East Africa Marketing Manager, said that lack of resources is one of the primary reasons for school dropouts and student demotivation. Through the product portfolio, BIC is helping to fill a gap in the education space, with the aim of elevating learning conditions for students.
The Buy Me and BIC Will Donate a Pen campaign has allowed the company to donate one pen for every stationery item sold in the country. Joshua Omweno, Project Officer, Education, CFK Africa, said that writing tools are a crucial element of student’s learning experience and their ability to actively engage in the classroom.
Mogoso Primary School headteacher Daniel Ochieng thanked BIC for the donation of writing tools and explained that writing tools are crucial in the learning experience but are often underrated. A class eight student at Magoso Primary School, Evans Otieno, expressed excitement about his BIC stationery and said that students who can’t afford to purchase stationery will now feel adequate and equal.
Last year, BIC East Africa partnered with Save the Children to donate school supplies to more than 290,000 students. The Buy Me and BIC Will Donate a Pen campaign is one of many education-driven initiatives run by the company.
In 2022, BIC launched EduTalk, the first round-table on education, where private and public sector representatives came together to discuss challenges and opportunities in the education sector in Kenya.
BIC Donates Writing Tools to 150,000+ Kenyan Students
